Get to Know Denim Up!

Inspired by the Coast. Crafted with Purpose.

Denim Up Studio creates small-batch accessories from reclaimed denim—each one handmade in Morro Bay.
We keep our pieces simple, durable, and easy to use.
From scrunchies to wine totes, every item is stitched with care, coastal charm, and a little help from our studio cat, Pio.

Why Denim?

Denim has a second life.
We reclaim it, wash it, cut it, and turn it into something new.
It’s sturdy. It’s beautiful. And no two pieces are ever the same—just like Pio thinks no two fabric scraps are ever the same to play with.

Our Style: Coastal + Upcycled

Our designs blend soft denim textures with beachy touches inspired by Morro Bay.
Think calm colors, natural shapes, and that easy-breezy coastal feeling.

Small-Batch Craftsmanship

Everything is made in small batches so the quality stays high and each piece stays unique.
Stitched slowly.
Made with intention.
Supervised by Pio… who usually naps on the job.

Meet the Maker (and the Cat)

Hi, I’m Steph—maker, designer, and denim-lover behind Denim Up Studio.
I’ve always loved giving old things new life, and this brand is my coastal way of doing that.

And Pio, is my tabby studio buddy who loves brushing sessions, ear scratches, and “helping” by sitting exactly where I’m working.
He’s the unofficial quality-control inspector and the heartbeat of the studio.

Relax. Revive. Denim Up!

Discover small-batch denim goods made with coastal calm and cozy warmth.

🧵 Sewn & Designed for You with a Full Heart,

~ Stephanie & Pio